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Fluidmaster Leads the way in

Creating a Water Efficient Future

Since the inception of Fluidmaster in 1957, when our founder Mr Schoepe launched his pilot fill valve technology, our market-leading brand has been synonymous with originality, modernisation, and improvement.

Today, Fluidmaster is the world’s best known and best-selling brand of toilet repair and installation solutions. We continue to follow in the footsteps of Mr Schoepe and focus on marketing a range of products which promote sustainable water use. 

Saving Water for a Better Future

Why Save Water?

In a residential setting 30% of water is used to flush and fill the toilet. This makes the toilet the second biggest water user in the home. In many commercial buildings, the toilet is the primary water user.

Sustainability Matters

Fluidmaster is committed to the ongoing creation of water management and toilet solutions which contribute to conserving water. Saving money and saving the environment, one flush at a time.


Maximum Savings Today, But More To Come...

Fluidmaster are committed to the continued development of water efficient products, education and resources to ensure your toilet's water consumption is fit for purpose.

In recent years the UK has experienced an increase in weather extremes, with multiple water companies implementing hosepipe bans in a bid to reduce water use. Even with best practices, the toilet continues to be a necessary user of water. Fluidmaster believes that there are continuous improvements to be made when it comes to water usage in the bathroom, and our aim is to provide information about eco-friendly toilet products, new technologies and practical changes you can make at home to save water.

Fluidmaster Airgap 6000 - The Only Adjustable Cistern Fill Valve To Completely Eliminate Backflow

Roughly 30% Of Water Used In The Home is Used To Flush The Toilet

But it's not the only culprit in the bathroom...

Your toilet uses an average of 5 litres per flush with a modern cistern, and up to 9 litres per flush if your toilet is significantly older. However, it’s important to know how much water your bathroom is using overall, and what changes you can make to reduce consumption.


The water used in your shower really depends on the type of shower you have. According to the Consumer Council for Water (CCW), a power shower can use up to 13 litres per minute, while an electric shower uses as little as 5 litres per minute. A full bath uses around 80 litres, meaning that if you use a power shower for as little as 7 minutes, you’ve already used more water than if you’d filled the bathtub. If you do own a power shower, try to keep your shower time minimal and pause the shower where you can (for example when conditioning your hair). Using a timer to limit your showers is another option, and Water Aid even has a handy playlist of songs lasting 4 minutes to help you keep track!


Whilst your taps don’t consume water like the shower, there are a number of really easy changes you can make to drastically reduce your consumption. Many of us leave the tap on when we brush our teeth, something that could be wasting around 12 litres of water every single time. In a multiple occupancy household that really starts to add up, so turning the taps off when you brush is an easy way to save water and money. Fitting tap aerators is also an easy option, offering the same functionality and performance whilst using significantly less water. Tap aerators are fit and forget, so offer an easy way to make savings without needing to change your habits.